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4 ways to empower your business with product digitization.

We connect your products with your customers 1:1 – that’s the Bridge of Trust!

What does product digitization mean?

Physical products get a DIGITAL DIMENSION. A digital dimensio makes your products even moreUNIQUE and CONNECTS them 1:1 with your customers.

Benefit now from the advantages of product digitization:
  • Increase sales and earnings immediately;
  • Improve quality in existing processes;
  • Monetize new types of services in pre- and after-sales;
  • Increase brand awareness and visibility through innovative infotainment – e.g. on the product, sustainability initiatives, personalized marketing;
  • Win through transparency, traceability and intelligent analysis of all data;
  • Protect your brand, customers and products against classic threats such as counterfeiting and grey trade.

Getting started with product digitization has never been easier – and more critical.

Possibilities for product digitization

  1. For the BEGINNER who wants to make an extraordinarily low-cost and low-threshold, start using the existing EAN code (article barcode) without influencing current packaging.
  2. For the PROFESSIONAL, which wants to achieve high utilization of digital possibilities.
  3. For the INNOVATOR, who additionally wants to have an excellent image and is always two steps ahead of the competition.
  4. For the ENTHUSIAST who wants to cover his value chain as wholly as possible with product digitization to optimize internal processes and, simultaneously, get the most out of the customer relationship.

1. THE BEGINNER (1) – Use of the existing EAN code (article barcode).

Bridge of Trust Product Digitization EAN*
Sample EAN code*

Prerequisites

The item’s EAN barcode must already be on the item’s packaging or label.

Methodology

The user scans the EAN barcode with his smartphone (camera / QR code reader). NO app is needed! A link (URL) is required once.

Benefits of product digitization

1. For the user

All product information, other information, and services provided by the manufacturer are presented to the user in the brand design, in his language, attractively, multimedia-based, and informative. The user thus experiences a lovely user experience.

2. For the brand owner

  • New and already available information is integrated as needed—likewise, images, streams and all available social media channels.
  • Realization of product-related but non-personalized marketing campaigns, e.g. cross/up-selling offers and a direct link to the online store.
  • The brand owner has access to valuable data analyses from the first moment: where (geographically, regionally) and when which product was scanned, what information was requested, and much more.
  • Positive, modern brand image.
  • Influence on the purchase decision is increased – at the stationary POS and the online store.
  • Investment protection: multiple use of information already collected (e.g. for LkSG and ESG, package inserts, type plate).

Advantages

  • Extremely cost-effective and fast start-up, as no changes are made to the existing product packaging or label, nor the packaging and shipping processes.
  • Supports sustainability initiatives: reduction of packaging materials with an increasing need for information and education and rising raw material costs.
  • The implementation effort to get started is limited purely to content, design and marketing.
  • The digital platform is already there – it’s just waiting for your products!

Pricing model

  • Operation: Price per scan – and nothing else. Graduated prices and capping for optimal cost control.
  • One-time setup costs at package prices (depending on the number of products, your requirements and existing data).

1a. THE ADVANCED BEGINNER (2) – Use of EAN code (article barcode) as QR code

This model is identical to BEGINNER (1) – only a bit more user-friendly. Instead of the barcode, the user scans the familiar QR code directly and does not need the one-time link.

Prerequisites

There must be an article QR code on the packaging or label of the article, analogous to the EAN barcode. The content of the QR code is just as static as the barcode.

Methodology

The user scans the QR code directly with the smartphone (camera / QR code reader). NO app is required!
Only a static QR code will be added in the same process as the EAN barcode (pre-)printed. Nothing will be changed in the packaging and shipping processes.

Benefits of product digitization

1. For the user

All product information, other information, and services provided by the manufacturer are presented to the user in the brand design, in his language, attractively, multimedia-based, and informative. The user thus experiences a lovely user experience.

2. For the brand owner

  • New and already available information is integrated as needed—likewise, images, streams and all available social media channels.
  • Realization of product-related but non-personalized marketing campaigns, e.g. cross/up-selling offers and a direct link to the online store.
  • The brand owner has access to valuable data analyses from the first moment: where (geographically, regionally) and when which product was scanned, what information was requested, and much more.
  • Positive, modern brand image.
  • Influence on the purchase decision is increased – at the stationary POS and the online store.
  • Investment protection: multiple use of information already collected (e.g. for LkSG and ESG, package inserts, type plate).

Advantages

  • Extremely cost-effective and fast start-up.
  • The startup effort is purely limited to content, design and marketing for the process.
  • The digital platform is already there – it’s just waiting for your products!

Pricing model

  • Operation: Price per scan – and nothing else. Graduated prices and capping for optimal cost control.
  • One-time setup costs at package prices (depending on the number of products, your requirements and existing data).

2. THE PROFESSIONAL – Use of serialized QR codes

Sample QR-Code (serialised)*
Bridge of Trust Product Digitization QR-Code*

Prerequisites

A new, serialized QR code is applied to the product or the item’s packaging or label. I.e. each unique QR code is unique and exists only once! The brand owner implements this QR code in many ways:

  • By a security sticker
  • By integration into the existing label design
  • By direct printing or direct marking
  • by digitizable packaging material

We advise you on the best solution for your products and take complete care of the implementation!

Methodology

The user scans the QR code with the smartphone (camera / QR code reader). NO specific app is needed!

Benefits of product digitization

1. For the user

All product information, other information, and services provided by the brand owner are presented to the user in the brand’s design, in the user’s language, in an attractive, multimedia and informative manner. The user thus experiences a lovely user experience.

The serialized QR code has now made the product unique: each product has its own identity and ID number. Thus, the brand owner can create a 1:1 relationship with the customer and allow various additional services.
Examples:

  • Personalization of the product (e.g. name, lost&found, proof of ownership).
  • Sharing of greeting messages.
  • Individual product storytelling (e.g. for unique products).
  • The user-friendly offering of pre-sales and after-sales customer services (e.g. smart integration into replace and return processes, discount campaigns, customer loyalty measures)
  • Effective protection measures against product counterfeiting.

2. For the brand owner

Professional entry into product digitization brings operational and brand image benefits. Additional benefits:

  • Even better data analysis: where, when, which product was scanned, which distributor put the product in the market, is the product in the legitimate market, which information was requested by the user, and much more. The hereby collected data enables the efficient handling of typical brand challenges, such as detecting and reducing grey market activities (distribution, global pricing strategies).
  • Effective protection measures against product counterfeiting.
  • Secure handling of limited products, unique items and certificates (digital twin).
  • Positive brand image.
  • Maximum influence on the purchase decision.
  • Investment protection: Multiple use of already collected information (e.g. for LkSG and ESG, leaflet, nameplate).
  • Support of sustainability initiatives: Reduction of packaging materials, increasing need for information and education under the influence of rising raw material costs.

Advantages

  • Professional entry into product digitization.
  • A secure foundation for all future services.
  • Scalable entry – this method is applicable for individual product groups or distribution regions.
  • The digital platform is already there – it’s just waiting for your products!

Pricing model

  • Operation: Price per scan – and nothing else. Graduated prices and capping for optimal cost control.
  • One-time setup costs at package prices (depending on the number of products, your requirements and existing data).

3. THE INNOVATOR – Use of NFC chips

Sample NFC application*
Bridge of Trust Product Digitization NFC*

The INNOVATOR combines all the PROFESSIONAL features – it’s even more modern, user-friendly and cool. Instead of the QR code (camera), the user scans directly via the NFC function of his smartphone (without an app).

Prerequisites

A serialized NFC chip is applied or integrated on or into the product, the packaging or the item’s label: each NFC chip is unique, copy-proof and exists only once! The NFC chip can be implemented in many different ways:

  • By a security sticker
  • By integration into the existing label design
  • By digitizable packaging material

We advise you on the best solution for your products and take complete care of the implementation!

Methodology

The user scans the NFC chip with the smartphone (NFC). The availability of NFC varies depending on the smartphone used. NO specific app is required!

Benefits of product digitization

1. For the user

All the benefits described for PROFESSIONAL are available. The serialized and forgery-proof NFC chip has made the product unique: each has its own identity and ID number. Thus, the brand owner can create a 1:1 relationship with the customer and allow various services to create a surprising user experience.
Examples:

  • Personalization of the product (e.g. name, Lost&Found, proof of ownership).
  • Optional use as NFT in the blockchain.
  • Sharing of greeting messages.
  • Individual product storytelling (e.g. for limited products).
  • The user-friendly offering of pre-sales and after-sales customer services (e.g. smart integration into replace and return processes, discount campaigns, customer loyalty measures).
  • Effective protection measures against product counterfeiting.

2. For the brand owner

Professional entry into product digitization brings operational and brand image benefits. Additional benefits:

  • Even better data analysis: where, when, which product was scanned, which distributor put the product in the market, is the product in the legitimate market, which information was requested by the user, and much more. The hereby collected data enables the efficient handling of typical brand challenges, such as detecting and reducing grey market activities (distribution, global pricing strategies).
  • Effective protection measures against product counterfeiting.
  • Secure handling of limited products, unique items and certificates (digital twin).
  • Positive brand image.
  • Maximum influence on the purchase decision.
  • Investment protection: Multiple use of already collected information (e.g. for LkSG and ESG, leaflet, nameplate).
  • Support of sustainability initiatives: Reduction of packaging materials, increasing need for information and education under the influence of rising raw material costs.

Advantages

  • Professional entry into product digitization.
  • A secure foundation for all future services.
  • Scalable entry – this method is applicable for individual product groups or distribution regions.
  • The digital platform is already there – it’s just waiting for your products!

Pricing model

  • Operation: Price per scan – and nothing else. Graduated prices and capping for optimal cost control.
  • One-time setup costs at package prices (depending on the number of products, your requirements and existing data).

4. THE ENTHUSIAST – Use of NFC and RFID (chip per application or dual-frequency chip)

The ENTHUSIAST combines all the features of the INNOVATOR and supplements its features with the advantages of internal process optimization through RFID.

Examples:

  • Efficient packaging aggregation.
  • Accurate inventory management in production and warehouse.
  • Permanent inventory in stores and stores.

With this variant, the possibilities are almost endless.

We would be happy to discuss your requirements and possibilities. Arrange a non-binding appointment for an initial assessment.

Bridge of Trust®

Bridge of Trust is a 360° project company for digital innovations. It connects PEOPLE and TECHNOLOGY – from a holistic approach to concrete realization.

Application examples of product digitization:

  • Patient information and counterfeit protection in the pharmaceutical industry.
  • Traceability of products, manufacturing and distribution chains in the automotive, lifestyle, and beauty industry.
  • New customer loyalty programs through personalizable products in the leisure and merchandising industry.

*All logos and trademarks shown are the property of the respective trademark owner. Application examples are to be understood as exemplary representations.

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