Bri%%X%% Mark & Tag: Product marking in all variants and technologies

The unique marking and identification of products and product packaging allows perfect interaction with your customers

EAN codes or QR codes that only point to a website are the weakest elements in customer communication.

Exciting and profitable experiences can only begin when identical products can be distinguished and a one-to-one relationship between a unique product and a unique customer is established for a genuine direct approach (push and pull).

With BriX - MARK & TAG we label and identify your products and product packaging.

We support the entire process:

  • Selection of suppliers (direct marking, tags, tamper-proof security labels)
  • Interface to unique identities
  • Introduction to your packaging lines

Read here: Examples of when unique product identification is useful.

  • A teddy bear is lost in kindergarten - an NFC scan from the caregiver is enough - the sad owner is quickly found and can laugh again.
  • A beverage manufacturer offers bonus points. A QR code scan from the buyer and the bonus points from the bottle end up securely in the customer's wallet - and cannot be collected a second time.
  • A technical household appliance requires a spare part. A QR code scan of the type plate is enough - the manufacturer sends the desired part to its customer with possible repair points in the vicinity.
  • Expensive perfumes appear on online portals at suspiciously low prices and thus reduce the manufacturer's calculated margin. Product-related customer interactions (here: NFC scan) collect data, algorithms analyze the situation and inform the manufacturer about the status and measures. In this way, this gap in income planning can be quickly closed.

Read here: Variants of product identification

QR codes and NFC chips have become widely accepted in or on the product. Of course, this depends a lot on the product in question and on the region of the world in which the products are traded.

When it comes to QR codes, a distinction is made between standard printing and forgery-proof printed QR codes.

With NFC (without battery!) The consumer can connect to the product and the content offered by “holding” their smartphone at the product.

Even Bluetooth technology (without battery!) provides exciting opportunities for easy contact (B2C and B2B).

Contact us — we will guide you through all technologies and applications:

  • On the product (attachment label)
  • On the product (direct marking (without label))
  • On the product (label)
  • On the product (NFC/RFID/BT without battery)
  • On the package (direct marking)
  • On the box (NFC/RFID/BT without battery)
  • On the packaging (tamper-proof security label)
  • On the package (standard label)
  • In the product (NFC/RFID/BT without battery)  
  • In the package (NFC/RFID/BT without battery)
  • Closure label (standard label)
  • Closure label (tamper-proof security label)
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